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💰businessSunday, March 29, 2026·via Business Insider

Benioff cracked ICE jokes while Salesforce stock faceplanted 43%

Salesforce is down 43% and Marc Benioff decided the vibe needed… ICE jokes. Like, “my house is on fire” and the homeowner grabs a flamethrower for the content.

This popped off internally on Slack, because nothing says “we’re a values-driven company” like your CEO riffing about Immigration and Customs Enforcement while employees are already stress-scrolling layoffs and refresh-checking their stock grants like it’s a hostage negotiation.

Translation

when your equity comp is bleeding out, the last thing you want is your boss auditioning for Netflix’s Cancelled: Season 2.

And of course it’s Salesforce, the company that sells “trust” as a product. They’ll wrap everything in Ohana-family-energy and then act shocked when the family group chat turns into a knife fight.

Translation

“culture” is what companies call it when they want you to feel guilty for updating your resume.

The Number

43% — that’s not a “down year,” that’s a full-body faceplant. If your paycheck is tied to RSUs, that’s the difference between “maybe a down payment” and “congrats on your new roommate, capitalism.”

Business Insider says employees were pissed. No kidding. People can tolerate a lot from a CEO—mystery compensation packages, private jets, the occasional visionary rant—but not being turned into collateral damage for a man’s stand-up set.

Meanwhile, executives love calling internal Slack “open dialogue.”

Translation

it’s a free focus group where they learn what not to say in public, right after saying it in public.

If you work there, you’re not just doing your job—you’re also doing brand damage control for a billionaire-adjacent guy who can’t stop posting.

The Bottom Line

When the stock is in free fall, the CEO’s “jokes” aren’t comedy—they’re a reminder you’re trapped in someone else’s midlife crisis with a 401(k).

TLDR

Salesforce is down 43% and Benioff made ICE jokes, Slack revolted, and employees got reminded their stock comp is basically a mood ring for a CEO with main-character syndrome.

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