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💰businessFriday, April 10, 2026·via TechCrunch

StubHub Got Fined $10M for the Checkout Jump Scare You Hate

$10 million — that’s the price of StubHub getting caught doing the thing that’s made every ticket purchase feel like a mugging in a well-lit mall.

The FTC says StubHub pulled the classic “$75 ticket” routine and then, right before you hit buy, hits you with hidden fees like it’s a haunted house and your credit card is the screaming teenager.

StubHub is settling for $10M over “deceptive pricing,” aka drip-feeding the real cost at checkout so your brain is already emotionally committed and your group chat is already on the way to the venue.

Translation

you didn’t “choose” to pay $118, you got herded into it like cattle with Apple Pay.

And don’t worry, they’ll say something soothing like they’re “committed to transparency” and “improving the fan experience.”

Translation

they are committed to transparency the way Exxon is committed to swimming lessons.

The Number

$10,000,000 — which sounds huge until you remember this is a company that makes its money by taking a cut every time you panic-buy seats because you’re afraid your friend’s flaky situationship will “maybe invite someone else.”

This isn’t just StubHub, either. It’s an entire industry built on weaponizing your sunk cost fallacy and your inability to do math while Beyoncé’s tour countdown clock is ticking.

Congrats to the FTC for finally putting a leash on one specific rabid dog in a whole kennel of them.

The Bottom Line

If a company’s business model requires jump-scaring you at checkout, it’s not “fees” — it’s just theft with better fonts.

TLDR

FTC made StubHub pay $10M for the checkout fee jump scare, which is basically a parking ticket for an entire business model built on panic-buying and hidden math.

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