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💰businessThursday, March 26, 2026·via Business Insider

Salesforce Is Down 43% and Benioff Chose ICE Jokes as Strategy

43% down and Marc Benioff still found time to make jokes about ICE like he’s doing crowd work at a bankruptcy hearing.

Salesforce stock has been getting absolutely body-slammed, the company’s under pressure, and employees are already living in that “please don’t be layoffs” purgatory where every calendar invite feels like a hitman’s knock.

Then the CEO starts cracking ICE jokes internally, and according to Business Insider, Slack basically turned into a digital walkout. Not “haha awkward” either — more like “are you kidding me, dude” levels of revolt.

Translation

when your product is literally selling “trust” to every Fortune 500 compliance department on Earth, maybe don’t riff about federal enforcement like it’s a brunch bit.

The funniest part (in a bleak, end-times way) is how predictable this is. Companies love to preach “Ohana” until the stock chart looks like a ski slope, then suddenly it’s “culture is resilient” and “we’re listening.”

Translation

we set the building on fire and would like you to compliment our bucket technique.

And it’s not just about taste. When the person holding the layoff scythe is also trying out edgy material, employees hear one thing: you’re not a human, you’re a line item — and the guy with the bonus is bored.

The Number

43% — that’s not “market volatility,” that’s your CFO quietly deleting the word “growth” from every deck while the CEO tests how far he can push the room.

Meanwhile… regular people at Salesforce are trying to pay rent in cities priced like Monopoly squares, watching their equity shrink, and being asked to stay “mission-driven” while the top guy auditions for Cancelled: Corporate Edition.

The Bottom Line

If your company’s “culture” can be detonated by one billionaire-adjacent man telling ICE jokes, it was never culture — it was just payroll with vibes.

TLDR

Salesforce is down 43%, Benioff made ICE jokes, and Slack went full revolt because nothing says “job security” like your CEO doing edgy standup while your stock dies.

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