Samsung hired three AIs to bully Siri in public

Samsung is reportedly stuffing OpenAI and Perplexity into Galaxy phones like it’s building an AI Voltron specifically to kick Apple while it’s “still thinking about it.”

Yeah — multi-model Galaxy AI. Because apparently one chatbot wasn’t enough to hallucinate your grocery list with confidence.

The pitch is “flexibility.” You get different models for different tasks, like choosing between therapists: one for anxiety, one for rage, one that tells you to divorce your spouse because it misread a text.

And the timing isn’t subtle. Memory costs are climbing, chips aren’t getting cheaper, and the smartphone market is about as exciting as watching two billion-dollar companies fight over who gets to own your thumbs. So Samsung’s going software-first: slap “AI” on the box, jack up the price, call it innovation.

Perplexity brings the search engine energy. OpenAI brings the “write my email like I’m a human with boundaries” energy. Samsung brings the hardware and the willingness to preinstall anything if it makes Apple look late to prom.

Meanwhile Apple’s over there polishing “on-device privacy” like it’s a holy relic, trying to ship something that won’t accidentally summarize your breakup texts into a PowerPoint.

And you? You’re the product demo. Your photos, your messages, your habits, your attention — all turned into “personalized experiences” that somehow always end in you buying a $1,299 rectangle again.